Jacob Smith

19 Jun 2026

Apple is preparing to increase the prices of some of its products as… – Jacob Smith

Apple is preparing to increase the prices of some of its products as soaring memory chip costs continue to pressure the technology industry. Outgoing CEO Tim Cook said the situation surrounding chip supplies has become “unsustainable,” making price hikes unavoidable. While Apple has not confirmed when the changes will take effect or which devices will be affected, questions remain over whether the upcoming iPhone 18 launch could see higher prices for consumers worldwide. #Apple #iPhone18 #TimCoo