Jacob Smith

23 Jun 2026

Dettol has issued an apology in China after an advertisement intended… – Jacob Smith

Dettol has issued an apology in China after an advertisement intended to challenge sexism instead sparked widespread controversy. The five-minute commercial initially featured a man seeking a partner he described as “clean” and “untainted,” before a twist revealed his girlfriend confronting his misogynistic views and ending the relationship. The ad concluded by comparing toxic men to bacteria, with Dettol presented as the solution. Despite its intended message, the campaign faced significant bac